- $100MM Revenue Generated
We are proud to work with Hilco Global Mexico as their advertising agency, with a focus on driving increased participation in their auctions. Our unique approach includes a results-based contract, where our compensation is tied directly to our performance. This commitment has led us to go above and beyond traditional marketing functions, undertaking any necessary activities to meet and exceed our objectives.
As a result, we have achieved remarkable success, with a 500% increase in auction participation and a 200% increase in selling prices totaling totaling $100M in revenue.
Our partnership with Hilco Global Mexico showcases our dedication to delivering tangible results and driving impactful outcomes.
Online Auctions
About Hilco Global México
Hilco Global Mexico is a leading provider of asset valuation, monetization, and advisory services, specializing in helping companies unlock the full value of their assets.
With a strong presence in Mexico and a global reach, Hilco Global Mexico offers a wide range of services, including asset appraisals, asset disposition, and asset-based lending. Their team of experts has deep industry knowledge and a proven track record of delivering innovative solutions that maximize value for their clients.
Whether it’s through strategic asset sales, inventory monetization, or operational restructuring, Hilco Global Mexico is committed to helping businesses navigate complex challenges and achieve their financial objectives.
The challenge
Before partnering with us, Hilco Global Mexico encountered significant challenges in attracting participants to their auctions. The Mexican auction market, characterized by its lack of digitalization and high fraud rates, presented a formidable obstacle. Compounding these difficulties was the requirement for a 20% safe deposit of the expected spending in an auction to participate, a deterrent for many potential bidders. Furthermore, the absence of a strong auction culture in Mexico made it challenging to generate interest and drive participation in online auctions.
Services Used:
STRENGTH IN NUMBERS
Business impact
Since partnering with us, Hilco Global Mexico has experienced remarkable results, indicating a substantial improvement in the overall auction outcomes. Our commitment to going beyond traditional marketing functions and engaging in any necessary activities to achieve our objectives has proven to be highly successful, solidifying our partnership with Hilco Global Mexico as a key driver of their auction success. The outcomes of our partnership include:
Increase in participation
Increase in selling prices
Revenue generated for our clients *USD
Esteemed digital marketing solutions
As part of our partnership, Hilco has the advantage of having a dedicated Dafton account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes, going to their offices 1-3 times a week. Hilco Global México has expressed their satisfaction with our collaboration, saying,
“Dafton is the only agency that has joined us in an auction and accompanied us throughout the process. We’ve seen tangible results with them”
- Pay-per-click (PPC) advertising
- Social media
- Web design
- BTL & POP
- CRM
- Telemarketing
- Social Selling
- Mailing
- Autiomation
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
1,000 %
Increase in organic contact form submissions
