- LinkedIn Top Voice
Personal Brand
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About Johnny C. Taylor Jr.
Johnny C. Taylor Jr., SHRM-SCP, is the President and CEO of the Society for Human Resource Management (SHRM), a global organization with nearly 325,000 members across 165 countries, impacting the lives of over 235 million workers and families worldwide. He authored the national bestseller “RESET: A Leader’s Guide to Work in an Age of Upheaval” and serves on corporate boards including XPO Logistics.
The challenge
In 2019, SHRM reached out to Digital Revamp (who outsourced Dafton’s services) to assist them in Thought Leadership Positioning and content creation for their newly appointed CEO. Since, Digital Revamp’s ongoing objective has been to make Johnny C. Taylor, Jr. the voice of HR and a global leader in the future of employment, culture, and leadership.
The main challenges were:Initial Limited Visibility, Competing Voices in HR, Distinguishing , Personal Voice from, Organizational Voice, Content Creation Challenges, Adapting to Changing Industry Trends
The Objective was:
Establish Johnny C. Taylor, Jr. as the Voice of HR Global Leadership in the Future of Employment
Services Used:
STRENGTH IN NUMBERS
Business impact
Within 3.5 years, Mr. Taylor has become a sought-after voice on all matters affecting work, workers, and the workplace. The outcomes of our partnership include:
LinkedIn followers increase
LinkedIn annual impressions
LinkedIn engagement increase
Esteemed digital marketing solutions
As part of our partnership, JCT has the advantage of having a dedicated Dafton account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. JCT has expressed their satisfaction with our collaboration, saying,
“Digital Revamp communicated my brand message across all online platforms. Their creative team, in collaboration with my communication team, creates compelling content and engagement to advance my narrative on my social media. My partnership with Digital Revamp led to my recognition on LinkedIn’s Top Voices list among the top and global thought leaders. If you’re looking to stand out in this busy media landscape, I highly recommend a collaboration with Digital Revamp.”
- Social media
- Website
- Media plan
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
