- $10M Revenue Generated
From spearheading a comprehensive rebranding initiative to establishing their ecommerce presence and curating compelling content, our efforts have been instrumental in driving significant growth for Autopartes Alfa.
Online Autoparts
About Autopartes Alfa – Success Story
Autopartes Alfa is a renowned distributor and marketer of automotive parts in Mexico with over 40 years of industry experience. Throughout its longstanding presence in the market, Autopartes Alfa has been dedicated to providing high-quality products at accessible prices, catering to the diverse needs of individuals striving to maintain their vehicles in optimal condition. With a vast inventory boasting 40,000 parts, Autopartes Alfa offers a comprehensive selection of products for a wide range of vehicle makes and models, ensuring customers can easily find the parts they need to keep their vehicles running smoothly.
The challenge
Autopartes Alfa faced a multifaceted task. Initially, they required a brand overhaul to modernize their identity.
Additionally, venturing into online sales was imperative, with the ambitious aim of matching their physical store revenue in the digital realm, a daunting task of transitioning from offline to online operations.
Furthermore, their social media presence demanded a refresh to ensure relevance and engagement in the digital landscape.
“An exciting addition to our arsenal was the introduction of TikTok content, which yielded significant brand awareness and engagement metrics.”
Services Used:
STRENGTH IN NUMBERS
Business impact
Over the past five years, we’ve had the privilege of collaborating closely with them to achieve remarkable results.
Autoparts Sold
Revenue Generated
New Clients
Our solution
Our Solution: We embarked on a comprehensive rebranding journey, employing innovative fading techniques to breathe new life into Autopartes Alfa’s brand identity. This refreshed aesthetic was seamlessly integrated across all social media platforms and physical stores, ensuring a cohesive and impactful presence.
Next, we devised a robust content strategy tailored to their unique audience, leveraging diverse formats and channels to drive engagement. An exciting addition to our arsenal was the introduction of TikTok content, which yielded significant brand awareness and engagement metrics.
In parallel, we undertook the development of their website, facilitating seamless integration with payment processors through API connections. Our team meticulously organized ERP data to align with online store requirements, resolving logistical challenges along the way. Additionally, targeted performance ads were strategically deployed across TikTok, Google, and Facebook to maximize reach and conversions.
To further enhance brand visibility, we designed and produced promotional materials for rewarding programs and customer engagement initiatives.
Finally, we expanded Autopartes Alfa’s reach by establishing official stores on leading e-commerce platforms such as MercadoLibre and Amazon, ensuring broader accessibility for their products.
- Branding
- Facebook Ads
- Google Ads
- Promotional Materials (design and printing)
- Audiovisual Production
- Website Development (ecommerce)
- Marketplaces
“Dafton is the only agency that has set foot in our stores; previous agencies only wanted to work online, and not once did they set foot in our stores”
CEO, AUTOPARTES ALFA
Mexico City
Mexico
